Technical Codes
One technical code I noticed was the fact that the media producer used low key lighting when filming. The purpose of this to make the mood for tense and eerie. A reason they use this is because one of a humans natural fears is the dark so this makes the film more scarier as it is darker. The effect of this is that it makes the viewer a lot more scared and tense. Another technical code I noticed in the trailer was that the producer used fast tracking. An example of this in the trailer is when it jumps from place to place to make it scarier. The purpose of this is to make the viewer more worried about what's going to happen next or even what's going to happen next. The effect of this is that it makes the audience more engaged so they can actually find out what happens or what pops up.
Audio Codes
On of the audio codes I noticed the producer used was that he used non-digetic sounds. An example of this is the music that is played in the background when a woman is alone in the house. The purpose of this is to make the viewer feel uncomfortable watching the film. The effect this has on the viewer is that when something happens they will be more scared as the music has made them uncomfortable and as they are waiting for something to happen the tension builds until the scary thing happens.
Visual Codes
A visual code that I noticed was that a lot of the words that were shown in the trailer were the colour red. The purpose of this is that they have used connotations as the colour red is also connotated is the colour of death and blood. The effect of this is that it makes the writing more creepy and intimidating. This makes the film look more chilling just by looking at writing and not any scenes.
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